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October 30th - According to Reuters, concerns about the costs of the AI boom intensified after the US stock market closed on Thursday. Earnings reports from Amazon and Intel indicated that the race to build AI infrastructure is not only putting pressure on tech companies but is also beginning to drag down consumers. Amazons stock fell about 7% in after-hours trading, and Intels stock plunged about 18%. Furthermore, the sell-off quickly spread beyond these two companies. AI cloud service providers CoreWeave, Nebius, and Iren saw after-hours declines of about 6% to 7%. Large tech companies are undergoing a broader shift in how they finance their spending. Massive data center investments have turned previously less leveraged companies into major borrowers. Alphabet and Meta both reported net cash outflows in the September quarter. Microsoft is the only company in this camp that hasnt burned through cash, but it also launched a $25 billion bond issuance on Thursday. While tech giants can still maintain this level of spending, investors are becoming increasingly cautious about smaller AI cloud companies that are borrowing heavily to meet large backlogs of orders.The yield on Japans 5-year government bond fell 5.0 basis points to 2.220%.On Friday, October 30, the Hang Seng Index opened 52.64 points higher, or 0.23%, at 23,011.29; the Hang Seng Tech Index opened 23.65 points lower, or 0.63%, at 3,720.49; the H-share Index opened 23.85 points higher, or 0.31%, at 7,779.51; and the Red Chip Index opened 8.74 points higher, or 0.23%, at 3,861.85.Saudi Defense Minister: In a phone call with Canadian Defense Minister David McKinty, the two sides reviewed the prospects for cooperation in the defense field, discussed current regional developments and ways to strengthen joint efforts to support regional security and stability, and condemned the Houthi terrorist attacks on Saudi Arabia.Hang Seng Index futures opened 0.13% higher at 23,051 points, a premium of 108 points.

As Official Crypto Exchange Partner of the Grammys

Cory Russell

Apr 01, 2022 10:37


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Binance has signed on as the Recording Academy's first official cryptocurrency exchange partner.


Binance will be sought out by the Recording Academy to spearhead Web3 efforts.


Binance's collaboration with the Recording Academy is the latest in a series of K-Pop collaborations aimed at increasing fan interaction.


Binance, one of the most popular cryptocurrency exchanges, was in the news again today. Despite recent clashes with regulators in a number of locations, Binance continues to push the crypto envelope.


To raise brand exposure, cryptocurrency exchanges have targeted mainstream events. eToro, FTX, Coinbase, and Crypto.com were featured in Super Bowl LVI in February, with the crypto exchanges purchasing half-time ad time.

Binance Sponsors the Grammys in the US

Binance became the Recording Academy's first-ever official crypto exchange partner today, according to news reports. The Grammy Awards, the only peer-recognized music honor, are organized by the Recording Academy.


Binance and the Recording Academy will apparently use Web3 to boost music fan engagement, as revealed by the Recording Academy on Twitter.


The Grammy Awards attracted only 8.8 million viewers in 2021, down from 18.7 million in 2020.


The previous low was 17 million in 2006, according to the New York Times. Staples Corner, currently known as Crypto.com Arena, hosted the event in 2021.


Similar trends have been observed in other broadcast award shows and significant athletic events.


While viewership for Super Bowl LVI dropped to a 15-year low, crypto exchanges experienced a surge in visitors shortly after their commercials aired. Binance is looking for the same thing.


Web 3 is not new to the Recording Academy. The Academy and Tezos-based NFT platform OneOf struck a three-year contract in November.


After forming relationships with K-Pop, Binance supports the Grammy Awards.

Music Industry and Global Fan Base Binance

Binance and KStarLive announced the release of "THE SHOW FanBox NFT Collection" in late 2021.


THE SHOW FanBox NFT Collection was FEATURED's first K-Pop performance NFT release. Binance's innovation arm, FEATURED, is a non-custodial, on-chain NFT platform.


SM Brand Marketing and YG Entertainment have also developed strategic collaborations with Binance.


Binance and SM Brand Marketing are working together to create a global Play-to-Create (P2C) ecosystem. Users will be able to generate content and items such as games, music, dance, and merchandise that can be converted into NFTs using P2C.


YG Entertainment, a K-pop label, and Binance are collaborating to build Metaverse, NFT, and gaming options.


Binance provides K-Pop with a worldwide platform for fan retention and engagement.


Binance will be looked to by the Recording Academy to spearhead similar projects in order to keep the Grammys at the forefront of the music business.


The 2022 Grammy Awards will be held on April 3 in Las Vegas.